Jade Goody was "sacrificial offering"

The other story from the Guardian, is not a new story but is at least a retrospectively bizarre piece of video with the publicist Max Clifford talking about Jade Goody, it's about a month or so before she died, where he says "Jade was a sacrificial offering". I think he's supposed to be talking about something that happened on the Big Brother show, but it's just very spooky.